As capital of Sabah, Kota Kinabalu has a great mix of sightseeing and commercial attractions. Most of the action centers on the Segama Waterfront along Jalan Tun Fuad Stephen. This is where Sword Fish Monument, Wisma Sabah & Gaya Centre and Wisma Merdeka operate.
South along the Waterfront toward the post office is a prominent shopping district where Central Market and KK Plaza are located. The Night Market and Gaya Street Sunday Market are even better places for guests of hotels in Kota Kinabalu to go shopping. Flanking hotels in this area are Wawasan Plaza, Api Api Centre, Asia City Complex and Star City Mall. All of these are close to the Kota Kinabalu Bus Terminal.
The city is also full of museums that explore the history of Borneo, both as a sultanate and a British interest. These offer insight into the island’s Islamic heritage and the exotic cultures of the indigenous tribes who live in the interior.
While most of the hotels and attractions are planted on the Kota Kinabalu City Waterfront, there are a few inland attractions like the Istana Negeri (state palace), the bird sanctuary and Signal Hill Observatory that are worth seeing.
The other major attractions off the waterfront are Sabah Golf and Country Club and Sutera Harbour Golf Club. The latter is near Kota Kinabalu Time Square and the Police Headquarters, where some of the best upscale accommodation in Kota Kinabalu is found.